Starter Black Label originated in 1971 as a headwear manufacturer founded by David Beckerman, with the idea that "Every athlete dreams of being a starting player." Starter didn't stop at athletes; it transformed SPORT CULTURE into FAN CULTURE and then into POP CULTURE. In the 2000s, the brand expanded its product line and evolved into Starter Black Label, maintaining its legacy while embracing contemporary trends. Today, it remains a celebrated name in streetwear, known for its quality, authenticity, and innovative designs.